What is effective church communication? An intro.

I define effective church communication as communication that fully fulfills the Great Commission. These are the last words of Jesus to his followers:

Matt: 28: 18-20 Then Jesus came to them and said, "All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age."

The way I summarize the Great Commission and apply it to church communications is to define effective church communications as communication that accomplishes two purposes:
1. To help people come to know Jesus as Savior.
2. To help people become mature disciples of Jesus.

Another way to say it is that our communication is effective if;
1. It is enabling people to get closer to Jesus.
2. It is enabling people to become like Jesus.

This series of blogs will define my ministry and what perhaps makes it unique in the midst of the many useful resources available today to equip and encourage church communicators. The very first and most important distinction to me in church communications is this foundation on the Great Commission.