Thursday, June 26, 2008

What does it mean to fully fulfill the Great Commission in our church communications?

I use the term to "fully fulfill the Great Commission" because it seems like so much church communication today is focused primarily on just getting people into church on Sunday morning. That is a good and worthy goal, but to simply get people to attend a church service does not equate with making disciples.

"Go into all the world and make disciples (Matt. 28:19)."

That is our charge from Jesus. To fully fulfill the Great Commission means to make disciples and it is only with that goal in mind that our church communications work becomes effective. To do this with our church communications is not a quick, easy, or simple task. To define it carefully and to enable you to do it is the purpose of my ministry and one I attempt to pass on in this blogs, seminars, and my website: http://www.effectivechurchcom.com/.

My overall process for creating effective church communications is outlined in my Five Steps of Effective Church Communications and Marketing. To read the overview article on it, click here.